Toky Rasoloarimanana

Senior gender-lens narrative strategist for Africa, the Indian Ocean and the Pacific.

I make complex development work legible to government decision-makers, donors, communities and families, so the right decisions follow.

Complex stories. Real audiences. Content built to reach people, not fill channels.

Twenty years making Global South voices heard.

Twenty years making Global South voices (Africa, the Indian Ocean islands, the Pacific) heard at national, regional and global level. I design the communication strategy and produce the stories that deliver it.

I built the unified communication narrative for Indian Ocean NGOs working on HIV/AIDS, so a fragmented sector could speak with one voice.

In East Africa, I made women in fisheries visible: through regional media and network events that connected them to peers they didn't know existed.

In the Pacific, I translated complex tuna science and climate research for general audiences and for decision-makers, and made it land.

I thought the gender lens was accidental. I was wrong. The turning point was the "sausage lady", a Ugandan woman who wanted to launch a fish sausage business and had no idea where to start. I put her story on regional media in East Africa. The connections came. The rest is history. From then on, I noticed how often women weren't at the table, weren't in the narrative, weren't getting the information they needed to lead. And how much changed once they did.

I work in English and French.

What I bring that others don't: outcome-first thinking. I don't start with the deliverable. I start with the question, what is this actually meant to change, and for whom? Then I build backwards. I am an islander and African, with six years lived in the Pacific and field work across East Africa and the South-West Indian Ocean. That combination is rare in this work.

Development organisations across three layers.

Donors & development banks

European Union, World Bank, African Development Bank, New Zealand's Ministry of Foreign Affairs and Trade (MFAT), Australia's Department of Foreign Affairs and Trade (DFAT), and similar.

Multilateral & regional

UN agencies, FAO, regional fisheries and ocean bodies, intergovernmental partnerships.

Mid & small NGOs

Organisations delivering programmes in the field, where strategic narrative is the difference between visibility and invisibility.

Themes: ocean governance, fisheries, climate, public health, human rights, education, women's rights.

Common situations I help with.

If you recognise yourself in one of these, we should talk.

"Our programme is doing important work but nobody really gets it."

Programme Positioning · 3 to 4 weeks

Your programme delivers valuable work, but partners, donors and policymakers struggle to see why it matters.

OutcomeYou walk out with a clear, repeatable way to explain your programme's value, and a 6 to 12-month plan to make it visible.
View deliverables
  • 4-page condensed diagnostic of programme positioning
  • Roadmap for communicating impact over 6 to 12 months
  • Key messaging kit for donors, policymakers, communities
  • One-page programme overview or programme brief
  • Narrative section for project proposals
  • Key narrative slides for presentations
  • Talking points for leadership

"We have important research or data, but it isn't reaching decision-makers."

Research-to-Policy Translation · 3 to 4 weeks

Your research is strong but stays in expert circles. Decision-makers don't see why the findings should shape policy.

OutcomeYou walk out with a research-to-policy narrative that connects your findings to the decisions they should influence, and the tools to land it.
View deliverables
  • 2-page review of how research findings are currently communicated
  • Strategic messages linking research results to policy priorities
  • Mapping of priority decision-maker personas and stakeholder audiences
  • Narrative summary for research reports
  • Short narrative for conference presentations or panels
  • Suggested framing for media or institutional communication
  • Talking points for presenting findings in policy discussions

"We need to explain our impact to donors."

Donor Impact Narrative · 2 weeks

Your programme is generating results, but the impact narrative isn't yet clear for donors. Often emerges before reviews, renewals, or funding proposals.

OutcomeYou walk out with a credible, donor-ready impact narrative, and a 6-month plan to use it across reports, proposals, and review meetings.
View deliverables
  • Diagnostic of how programme results are currently framed
  • Clear impact narrative linking activities to outcomes
  • Alignment of messaging with donor priorities and development agendas
  • Impact narrative section for donor reports
  • Strategic framing for funding proposals or concept notes
  • Narrative slides for review meetings, with data visualisation
  • Impact summary for programme brochures or briefs
  • Suggested six-month donor engagement plan

"Our director needs to represent the programme externally."

Leadership Narrative · 1 week

Your director or technical leader needs to represent the programme in donor meetings, conferences or policy forums, and the message must land.

OutcomeYour leadership walks into the next meeting, panel or stage with a clear narrative, sharp talking points, and the confidence to land them.
View deliverables
  • Review of how the programme is currently presented externally
  • Clear leadership narrative explaining purpose and impact
  • Key slides for conference presentations
  • Narrative structure for speeches or opening remarks
  • Messaging summary for panels or roundtables
  • Short programme narrative for event introductions
  • Brief talking points for media or stakeholder engagement

How I work.

Twenty years across 42 countries.

Toky on field assignment, Pacific fisheries patrol
Field assignment with Maasai community, East Africa
Human interest story subject, East Africa
Human interest story subject, Pacific
230
Human interest stories published
30+
Multi-country programmes coordinated as senior comms lead
300K
Views on Pacific youth tuna and climate series (Teen Tuna Tok)
42
Countries covered in Africa & Pacific
35
Regional campaigns designed & led
500+
Knowledge and visibility outputs delivered to programme accountability standards
BBC
World News coverage on Pacific tuna science
Top 3
Stop IUU Fishing Award, IMCS Network 2016
Guardians of the Pacific campaign
Teen Tuna Tok youth video series

Two regional flagship campaigns: Guardians of the Pacific (regional identity and advocacy) and Teen Tuna Tok (youth video series, around 300,000 views).

Flagship projects

Past institutional roles

Programme funders across these roles
European Union FAO World Bank African Development Bank New Zealand's MFAT Australia's DFAT WCPFC UN agencies
Download full portfolio (PDF)

If one of those four situations is yours, let's talk.

Emailtokyr@outlook.com
LinkedInToky Rasoloarimanana
Based inLyon, France
Working with clients across Europe, Africa, and the Pacific. Available for remote and regional assignments.